In transition – setting new priorities
The coronavirus pandemic affects all areas of our lives. That much is certain. New priorities are being set, and both eating habits and the food industry are undergoing change. Which developments are trending in 2022 and why they fit so well with Jupiter’s philosophy and goals, you will learn in this article.
In these times, health is our greatest asset. Nutrition contributes to health. Food is becoming more personal and gaining significance again. New dishes are being tried, and more cooking is done at home. "Know what’s inside; know what you eat!" is the motto.
Consumers report changed routines and behaviors that they want to maintain even after the pandemic. Not only has the attitude toward personal health changed, but also toward healthy eating habits. Additionally, knowledge about nutrition and ingredients is gaining importance. Additives and preservatives are consciously avoided.
Many people place greater value on quality and pay more attention to where their food comes from. Buying local food has become more important since the pandemic. There is also an emphasis on purchasing unpackaged products.
Freshness, regionality, seasonality, sustainability, organic products, and quality become central criteria when selecting food. For over 100 years, Jupiter's goal has been to support you in preparing fresh and regional dishes. Thanks to Jupiter kitchen helpers, healthy eating is not only easy to implement, but you also save valuable time. And the greatest and most valuable advantage for us: In the end, you know exactly what’s inside and are aware of what you consume.
What Defines Food Trends?
Food trends, unlike other social trends, are not followed by all parts of society. Rather, they target specific groups and are supported by them. Food trends usually pursue certain values. They offer solutions to current problems and reflect wishes and desires. Moreover, they not only address specific needs but also expand and advance them.
Native Superfoods
#supportyourlocals - Supporting local businesses has gained momentum especially due to the pandemic. People want to buy from their local farmers and know where the products come from. Still, they don’t want to give up certain foods. The solution? Growing exotic plants regionally! And yes, they already exist – turmeric, ginger, soy, rice & Co. from Germany. The trend of deglobalization and the possibility to free oneself from dependencies make this development increasingly attractive, and more and more followers are joining the pioneers.
A Matter of Taste
The trend is towards "Local Superfoods" and exotic plants are being grown in Germany. But our native beds and fields also have a lot to offer! For example, beetroot is a true superfood and as a source of vitamins and minerals, it is just as good as exotic foods.
