In Transition - Setting New Priorities
The Corona pandemic affects us in all areas of life. That much is certain. New priorities are being set, and thus eating habits and the food industry are also in transition. In this article, you will learn which developments are highly popular for 2022 and why they fit so well with Jupiter's philosophy and goals.
In these times, health is our greatest asset. Nutrition contributes to health. Food is once again moving closer to people and gaining importance. New dishes are being tried, and more people are cooking for themselves again. "Know what's in it; know what you're eating!" - that's the motto.
Consumers report changed routines and behaviors that they want to maintain even after the pandemic. Not only has the attitude towards one's own health changed, but also towards a healthy diet. In addition, knowledge about nutrition and ingredients is gaining importance. Additives and preservatives are consciously avoided.
Many place a greater value on quality and increasingly pay attention to where food comes from. The purchase of local foods has become more important since the pandemic. Value is also placed on buying unpackaged products.
Freshness, regionality, seasonality, sustainability, organic products, and quality are becoming central criteria when it comes to choosing food. For over 100 years, Jupiter's goal has been to support you in preparing fresh and regional dishes. Thanks to Jupiter kitchen aids, healthy eating is not only easy to implement, but you also save valuable time. And the biggest and most valuable advantage for us: In the end, you know exactly what's in it and are aware of what you are consuming.
What defines food trends?
Food trends, unlike other social trends, are not followed by all parts of society. Rather, they are aimed at individual target groups and are supported by them. Food trends usually pursue certain values. They offer solutions to current problems and reflect desires and longings. Furthermore, they not only address certain needs but also expand and drive them forward.
Local Superfoods
#supportyourlocals - The support of local businesses has seen a boost, especially due to the pandemic. People want to buy from their local farmers and know where the products come from. Nevertheless, they don't want to do without certain foods. The solution? Regional cultivation of exotics! And yes, they already exist - turmeric, ginger, soy, rice & Co. from Germany. The trend of deglobalization and the possibility of becoming independent make this development increasingly attractive, and more and more imitators are following the pioneers.
A Matter of Taste
The trend is towards "Local Superfoods" and exotics are grown in Germany. But our native beds and fields also have a lot to offer! For example, beetroot is also a real superfood and is in no way inferior to exotics as a source of vitamins and minerals.
