Jupiter reimagined
Over 100 years of kitchen tradition – now in a new form.
Since 1921, Jupiter has accompanied people in the kitchen. Our products stand for durable kitchen helpers, simple mechanics, good materials, and a way of preparing food that stays closer to the ingredients.
With our new brand appearance, we continue this story.
Not louder. Not faster. But clearer.
With a new logo, new colors, a calmer visual world, and an online shop that better shows what Jupiter stands for today: conscious preparation, honest quality, and joy in kitchen moments that last.
True luxury is handmade.
Jupiter is a brand with history. Many people still know our kitchen helpers from their own childhood, from parents or grandparents – as products that were not only used but accompanied them for years.
We want to preserve this familiarity.
At the same time, we want to present Jupiter as we understand the brand today: high-quality, calm, conscious, and timeless. Our new appearance combines tradition with a clearer look ahead.
The new logo, the new color scheme, and the new design are not meant to appear artificially modern. They are meant to show what Jupiter has always been at its core: functional, durable, and close to real everyday kitchen life.
The new Jupiter Shop is more than just a new website.
We have organized our products more clearly, revised the texts, made the areas of application easier to understand, and rebuilt the brand world. This way, you can find the right product faster – whether for bread, vegetables, grains, poppy seeds, meat, fruit, or mindful cooking in everyday life.
Our product pages are also being expanded step by step: with better images, clearer information, usage instructions, accessories, and suitable additions.
Because good products deserve good explanations.
Jupiter stands for a kitchen where not everything has to be automated, accelerated, or replaced.
Many of our products are deliberately simple: operated by hand, with a direct feel for the ingredients, and with mechanics that remain understandable.
Whether cutting, grating, grinding, crushing, pressing, or mincing – it’s about preparing food more consciously again. Not more complicated. But more genuine.
For us, this is not a step backward. It is an attitude.
We want to continue developing Jupiter in the future.
It's not about adding just any new products to the shop. New products should fit our brand: durable, practical, easy to use, and with a real place in the kitchen.
A first example is Wally – a digital wall kitchen scale in retro design. It recalls classic kitchen scales that were once prominently displayed in the kitchen and combines that character with modern digital technology.
This is how we continue to develop Jupiter: familiar in feel, clear in design, and open to new ideas.
Jupiter is a small company today. That is why every order, every recommendation, and every piece of feedback means a lot to us.
We know that trust is not created by a new logo. Trust is built through products that work. Through honest communication. Through service. And through customers who remain loyal to a brand for many years.
We are grateful for that.
The new shop is not a finished endpoint for us, but a beginning. We will continue to improve, expand, and listen.
Thank you for being part of Jupiter.
