Jupiter Reimagined
Over 100 years of kitchen tradition – now in a new form.
Since 1921, Jupiter has been accompanying people in the kitchen. Our products stand for durable kitchen helpers, simple mechanics, good materials, and a method of preparation that stays closer to the ingredients.
With our new brand identity, we continue this story.
Not louder. Not faster. But clearer.
With a new logo, new colors, a more subdued visual world, and an online shop that better shows what Jupiter stands for today: conscious preparation, honest quality, and joy in kitchen moments that last.
True luxury is handmade.
Jupiter is a brand with history. Many people remember our kitchen aids from their own childhood, from parents or grandparents – as products that were not just used, but accompanied them for years.
We want to preserve this familiarity.
At the same time, we want to present Jupiter as we understand the brand today: high-quality, understated, deliberate, and timeless. Our new look combines tradition with a clearer forward-looking perspective.
The new logo, the new color scheme, and the new design are not intended to appear artificially modern. They are meant to show what Jupiter has always been at its core: functional, durable, and close to real kitchen life.
The new Jupiter Shop is more than just a new website.
We have sorted our products more clearly, revised texts, made areas of application more understandable and rebuilt the brand world. This way, you can find the right product faster – whether for bread, vegetables, grains, poppy seeds, meat, fruit or mindful cooking in everyday life.
Our product pages are also being expanded step by step: with better images, clearer information, application notes, accessories and suitable additions.
Because good products deserve good explanations.
Jupiter stands for a kitchen where not everything has to be automated, accelerated, or replaced.
Many of our products deliberately function simply: by hand, with a direct feel for ingredients, and with mechanics that remain understandable.
Whether slicing, grating, grinding, crushing, pressing, or mincing – it's about preparing food with more awareness again. Not more complicated. But more authentic.
For us, this is not a step backward. It is an attitude.
We also want to continue developing Jupiter in the future.
This is not about putting arbitrary new products in the shop. New products should fit our brand: durable, sensible, easy to use, and with a real place in the kitchen.
A first example is Wally – a digital wall-mounted kitchen scale in a retro design. It is reminiscent of classic kitchen scales that used to be visibly displayed in kitchens, and combines this character with modern digital technology.
This is how we are taking Jupiter forward: familiar in feel, clearer in design, and open to new ideas.
Jupiter is a small company today. Precisely for this reason, every order, every recommendation, and every piece of feedback means a great deal to us.
We know that trust is not built by a new logo. Trust is built through products that work. Through honest communication. Through service. And through customers who remain loyal to a brand for many years.
We are grateful for that.
For us, the new shop is not a finished endpoint, but a beginning. We will continue to improve, add, and listen.
Thank you for accompanying Jupiter.
